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Brendan C. Monahan |
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San Jose, CA |
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408-892-5222 |
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Brendan is a results-driven marketing and sales professional with 17 years of international experience building new markets, spurring revenue growth, and improving competitive market positioning. His professional achievements include increasing product demand, sales, market share and lowering costs:
- NXP / Philips: Helped increase customer base by 400%, that increased sales nearly $1B.
Achieved the #1 market share position in USB and #2 in Bluetooth.
- Silicon Valley Web Services: Identified, developed and marketed two untapped niche Internet businesses.
- Systemonic: Helped capture 31% market share that increased sales $5.9M. Saved company $8.82M.
Helped sell the company to Philips for $35M.
- Infineon: Helped generate product demand of 419M units that generated sales of $350M.
Saved the company $34M and saved customer $570K.
- Pride Products: Increased sales $3.16M.
PHILIPS / NXP ACHIEVEMENTS
Marketing Communications Manager
 Developed and implemented strategic marketing plans that helped increase customer base over 400% and sales nearly $1B
- Launched aggressive growth plans that helped increase our customer base from 15 to 76 customers, including Sony Ericsson, Samsung, Nokia, Motorola, LG, Sharp, NEC, Toshiba, Sanyo,
Sony, Cisco, HP and many more.
- Additional information available upon request.
Increased media and analyst coverage 639%
- The year before joining Philips, Business Line Connectivity only received 23 incidents of media coverage and had no analyst report mentions. Upon joining Philips, I increased our marketing activities in order to achieve our financial goals. The increase in activity resulted in an annual average of 155 incidents of media coverage and an annual average of 15 analyst report mentions. This represents a 639% increase.
- 2002 media and analyst mentions: 23 media coverage incidents and 0 analyst report incidents.
- 2003-2007 average media and analyst mentions: 155 media coverage and 15 analyst report incidents.
Achieved #1 ranking on Google, Yahoo and MSN within 9 months for 3 keyword phrases via SEO & SEM
- Achieved #1 position for the following keyword search terms from Q3 2003 to Q2 2007:
- Achieved #1 position out of 14.6M websites for the term “Wireless LAN Solutions"
- Achieved #1 position out of 3.15M websites for the term "Bluetooth Solutions"
- Achieved #1 position out of 26.8M websites for the term "USB Solutions"
- Positions slipped when NXP switched to a full AJAX site.
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SILICON VALLEY WEB SERVICES ACHIEVEMENTS
Business Development Consultant
Increased traffic from 500 to 10K visitors a month
- Beginning Traffic: 515 visitors a month
- 1st Year's Traffic: 3,998 visitors a month
- 2nd Year's Traffic: 9,857 visitors a month
Captured 83% market share in 2 years
- ArizonaTaxLiens.com places #1 for the search term "Arizona Tax Liens", which is searched for 1,080 times a month. The website statistics show that 919 of those searches (85%) result in website visitors clicking on the link to ArizonaTaxLiens.com.
- CommercialPropertyAppraisal.com places #1 for the search term "Commercial Property Appraisal", which is searched for 1,204 times a month. The website statistics show that 975 of those searches (81%) result in website visitors clicking on the link to CommercialPropertyAppraisal.com.
- 85% for ArizonaTaxLiens.com + 81% for CommercialPropertyAppraisal.com = 166% / 2 = 83% average
Achieved #1 ranking on Google, Yahoo and MSN within 6 months via SEO, SEM and cloaking
- CommercialPropertyAppraisal.com ranks #1 for “commercial property appraisal” out of 2.14M web sites.
- ArizonaTaxLiens.com ranks #1 for “arizona tax liens” out of 1.62M web sites.
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SYSTEMONIC ACHIEVEMENTS
Director of Corporate Communications
 Helped Capture 31% of a/b WLAN market
- Conceived and implemented strategic marketing, advertising and communications plans that gained the company significant traction in the market. Early announcement of the world's first 802.11a/b WLAN silicon solution, and partial demonstration to media, one month before our nearest competitor, enabled us to capture four design wins totaling 403K units. These design wins, which represented 31% of the 802.11a/b WLAN market in December 2002, enabled us to sell the company to Philips Semiconductors in December 2002.
- According to EDN, 18.5M WLAN units sold in 2002. According to Gartner, 7% of those were dual-band 802.11a/b. That means that out of the total 1.295M dual-band 802.11a/b units sold, 31% of them (403,000) were sold by Systemonic.
Helped increase product demand by over 700%
- Before joining the company, Systemonic only had one design win totaling 50,000 units. By implementing the before mentioned aggressive marketing, advertising and communications plans, I was able to help the company obtain 6 new design wins totaling 403,000 units. This represents a 706% increase in demand.
Helped increase revenue 10,814% from $54K to $5.9M
- Thanks to the increased demand for our products, we were able to increase our revenue from $54K in 2001 to $5.9M in December 2002 when we sold the company to Philips Semiconductors for $35M. This 10,814% increase in revenue was generated by the following customers: Nokia, HP, Philips CE and WaveIP.
Achieved #1 ranking on Google, Yahoo and MSN within 5 months via SEO & SEM
- Achieved #1 position out of 10.2M websites for the term “Wireless LAN Solutions"
Saved the company $8.82M by introducing efficiency heightening software
- Introduced an eProject engineering project portal and document management system that reduced product development costs by $7.87M.
- REDUCED PRODUCT DEVLOPMENT COST BENEFITS
By using an engineering project portal, we were able to shave 4 months off our 15 month development timeline. This resulted in a 4 month engineering cost savings. 80 (number of engineers involved) x 8 hours a day x 22 days (average number of working days per month) x 4 months x $125 (average hourly salary) = $7,040,000 savings.
- MISPLACED DOCUMENTS BENEFITS
Research determined that employees spend an average of 2 hours looking for misplaced documents and waiting for the unfound document to be emailed to them again from the source. By using a centrally located document management system, employees are able to find the personal and team documents in minutes. 2 (average hours spent looking for misplaced documents) x 24 (number of occurrences per year) x 80 (average # of affected employees) x $125 (average hourly salary) = $480,000 savings.
- KNOWLEDGE RETENTION and NEW EMPLOYEE BENEFITS
By using an engineering project portal, all employee created documents are kept in a centralized location. If the employee decides to leave the company, you no longer lose their previous work.
By using a document management system, new employees can be brought up to speed on a project within weeks, not months, as all the information is located in one place. There is no need to amass emails and emailed documents and send them to the new employee.
320 (average # of hours spent bringing a new employee up to speed without a document management system (2 months)) – 80 (average # of hours spent bringing a new employee up to speed with a document management system (2 weeks)) = 240 hours x 10 (average number of new employees per year) x $125 (average hourly salary) = $300,000 savings.
- VERSION CONTROL BENEFITS
By using an engineering project portal, that has version control, you can ensure that engineering efforts are not duplicated. When one employee checks out a document, the system then states that the document has been checked out and is now “read only” and it even states who checked it out. This version control feature ensures that someone else doesn't check the document out and make changes that will be lost when the first person checks the original document back in. 50 (average # of times efforts are duplicated per year) x 8 (average number of hours spent duplicating efforts/lost efforts due to lack of version control) x $125 (average hourly salary) = $50,000 savings.
- Introduced Placeware online meeting software that that reduced travel and opportunity costs by $950K.
- TRAVEL COST SAVINGS
Research determined that, conservatively, 20% of meetings could be done online. If we assume that by doing 20% of meetings online, you cut the associated travel costs by 20%, then our yearly travel costs of $1,000,000 could be cut 20%, which would result in a $200,000 annual travel costs savings.
- OPPORTUNITY COST SAVINGS
Research determined that out of the average 25 meetings per year, 20% can be done online = 5 meetings x 16 hours (average time away from desk due to meeting travel) = 80 hours per year x $125.00 (average hourly salary) = $10,000 x 50 (average # of employees that travel to this extent) = $500,000 in opportunity cost savings.
- INCREASED COMMUNICATIONS SAVINGS
Research determined that an online meeting increases the level of communication and enabled an average of 20 more minutes of work to be done per meeting. This increased efficiency is a result of immediate and direct communication. When the meeting host points to the information on the slide, everyone sees it immediately; they don’t need to search for it in their printouts. 20 minutes x 5 people (average per meeting) x 5 teams (test group) = 500 minutes x 20 meetings a month = 10,000 minutes per month x 12 months = 120,000 minutes per year = 2,000 hours per year x $125 (average hourly salary) = $250,000 savings per year.
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INFINEON ACHIEVEMENTS
eBusiness Manager
Helped generate product demand of 419M units shipped
- When I joined the company in 2000, Infineon's recently formed Network & Computer Storage Division had no design wins. By implementing an executive-focused marketing plan, that included special customer meetings at the 2000 American Le Mans at the Sebring International Raceway and at Charlotte Motor Speedway, I successfully helped the division obtain two HDD controller chip design wins from Seagate and Western Digital totaling 419,354,800 units.
- Upon learning of past engineering collaboration problems with virtual teams, I introduced an engineering project portal that shaved 3 months off our product development schedule. This early delivery ensured that we remained the first source and enabled our customer to get to market faster.
Helped generate sales of $350M in eighteen months
- The above mentioned product demand, generated sales of $350M by May 2001 when I was recruited away by the WLAN start-up Systemonic.
Achieved #1 ranking on Google, Yahoo and MSN within 7 months via SEO & SEM
- Achieved #1 position out of 2.9M websites for the term “HDD controller "
Saved the company $33,681,275 by introducing efficiency heightening software
- Introduced an eProject engineering project portal and document management system that reduced product development costs by $13.25M.
- REDUCED PRODUCT DEVLOPMENT COST BENEFITS
By using an engineering project portal, we were able to shave 3 months off our 12 month development timeline. his enabled us to not only capture design wins from Western Digital and Seagate worth $650M, but also save 3 months of design work costs. 175 (number of engineers involved) x 8 hours a day x 22 days (average number of working days per month) x 3 months x $125 (average hourly salary) = $11,550,000 savings.
- MISPLACED DOCUMENTS BENEFITS
Research determined that employees spend an average of 2 hours looking for misplaced documents and waiting for the unfound document to be emailed to them again from the source. By using a centrally located document management system, employees are able to find the personal and team documents in minutes. 2 (average hours spent looking for misplaced documents) x 24 (number of occurrences per year) x 150 (average # of affected employees) x $125 (average hourly salary) = $900,000 savings.
- NOWLEDGE RETENTION and NEW EMPLOYEE BENEFITS
By using an engineering project portal, all employee created documents are kept in a centralized location. If the employee decides to leave the company, you no longer lose their previous work.
By using a document management system, new employees can be brought up to speed on a project within weeks, not months, as all the information is located in one place. There is no need to amass emails and emailed documents and send them to the new employee.
320 (average # of hours spent bringing a new employee up to speed without a document management system (2 months)) – 80 (average # of hours spent bringing a new employee up to speed with a document management system (2 weeks)) = 240 hours x 25 (average number of new employees per year) x $125 (average hourly salary) = $750,000 savings.
- VERSION CONTROL BENEFITS
By using an engineering project portal, that has version control, you can ensure that engineering efforts are not duplicated. When one employee checks out a document, the system then states that the document has been checked out and is now “read only” and it even states who checked it out. This version control feature ensures that someone else doesn't check the document out and make changes that will be lost when the first person checks the original document back in. 50 (average # of times efforts are duplicated per year) x 8 (average number of hours spent duplicating efforts/lost efforts due to lack of version control) x $125 (average hourly salary) = $50,000 savings.
- Introduced WebEx online meeting software that that reduced costs by $1.65M.
- TRAVEL COST SAVINGS
Research determined that, conservatively, 20% of meetings could be done online. If we assume that by doing 20% of meetings online, you cut the associated travel costs by 20%, then our yearly travel costs of $2,000,000 could be cut 20%, which would result in a $400,000 annual travel costs savings.
- OPPORTUNITY COST SAVINGS
Research determined that out of the average 50 meetings per year, 20% can be done online = 10 meetings x 16 hours (average time away from desk due to meeting travel) = 160 hours per year x $125.00 (average hourly salary) = $20,000 x 50 (average # of employees that travel to this extent) = $1,000,000 in opportunity cost savings.
- INCREASED COMMUNICATIONS SAVINGS
Research determined that an online meeting increases the level of communication and enabled an average of 20 more minutes of work to be done per meeting. This increased efficiency is a result of immediate and direct communication. When the meeting host points to the information on the slide, everyone sees it immediately; they don’t need to search for it in their printouts. 20 minutes x 5 people (average per meeting) x 5 teams (test group) = 500 minutes x 20 meetings a month = 10,000 minutes per month x 12 months = 120,000 minutes per year = 2,000 hours per year x $125 (average hourly salary) = $250,000 savings per year.
- Introduced Webmail software that that reduced costs by $78,125.
- Research determined that employees that are at remote locations, on business trips, spend an average of 15 minutes per day logging in on their laptops just to check their email. The average business trip lasts 2 days. The average number of employees that travel is 50. The average number of trips taken per year is 25. By using web mail to check your email from remote locations, employees save time and money. 15 minutes (time spent logging in on laptop) x 2 (average # of days business trips last) x 50 (average # of employees that travel) x 25 (average # of trips taken per year) = 37,500 divided by 60 (minutes per hour) = 625 total hours spent per year x $125 (average hourly salary) = $78,125 savings per year.
- Introduced Instant Messenger software that that reduced costs by $12M.
- INCREASED EFFICIENCY SAVINGS
Research determined that Instant Messaging (IM) improves information exchange latency from an average of 4 hours and 1 minute to 1 minute, a time savings of 4 hours per message. 4 hours time savings x 200 employees (sample group) x 30 (average of emails a day that can be addressed by IM) = 24,000 hours in time savings per day x 250 (number of workdays) = $6,000,000 savings per year.
- INCREASED COMMUNICATIONS SAVINGS
Research determined that an IM service increases the level of communication and enabled an average of 4 more hours of work to be done per IM. 4 hours time savings x 200 employees (sample group) x 30 (average of emails a day that can be addressed by IM) = 24,000 hours in time savings per day x 250 (number of workdays) = $6,000,000 savings per year.
- Introduced Mimio virtual whiteboard tool that that reduced costs by $4.75M.
- INCREASED EFFICIENCY SAVINGS
Research determined that Mimio enables meetings to get 20 more minutes of work done per meeting. This increased efficiency is a result of everyone not having to write down what’s on the board. No need, as it can be emailed to them later. They simply take brief notes on the subject, instead of writing down everything that’s on the board. 20 minutes x 5 people (average per meeting) x 5 teams (sample group) = 500 minutes x 20 meetings a month = 10,000 minutes per month x 12 months = 120,000 minutes per year = 2,000 hours per year x $125 (average hourly salary) = $250,000 savings per year.
- KNOWLEDGE MANAGEMENT SAVINGS
Research determined that employees that missed some or all of a meeting, caused the project to be delayed by an average of 8 hours (1 workday) per missed meeting. Research also shows that employees miss an average of, some or all, 30 meetings a year. Using Mimio, you can save your board drawings for future reference; email along with meeting minutes to employees that missed the meeting. 8 hours x 30 meetings x 5 (average # of projects) = 1200 (total hours projects delayed) x $3,750 (average cost of a project per hour ($125 (average hourly salary) x 30 people (average number per team)) = $4,500,000 savings.
- Introduced email faxing software that that reduced costs by $1,953,150.
- OPPORTUNITY COST
Research determined that receiving faxes in your inbox saves an average of 6 hours of waiting per fax. These 6 hours arise from not having the fax immediately delivered into your hands. 6 hours (waiting time per fax) x 50 (average number of faxes per year) = 300 total hours x 50 (average # of employees that receive faxes on a regular basis) = 15,000 total hours x $125 (average hourly salary) = $1,875,000 savings.
- TIME SAVINGS
Research determined that sending faxes from your email account saves an average of 10 minutes per fax. These 15 minutes arise from not having to wait for the document to print, writing up fax cover sheet, time spent at the fax machine, time spent checking to make sure the fax was successfully received, and time spent re-faxing when necessary. 15 minutes per fax x 50 faxes per year x 50 (average # of employees that receive faxes on a regular basis) = 37,500 total minutes = 625 total hours (of lost productivity) x $125.00 (average hourly salary) = $78,125 savings.
- PAPER & INK SAVINGS
Research determined that the division receives and sends an average of 500 total faxes per year. Each fax has an average of 5 pages per fax. By using your email account to send and receive faxes, you save the company money via saving paper and ink. 50 total faxes per year x 5 pages per fax = 250 sheets of paper and necessary ink x the average cost of one printed page ($0.10) = $25.00 savings.
Saved customers, Seagate & Western Digital, $570K by introducing supply chain management software
- Our two largest customers (Western Digital and Seagate) had 6 employees handling all the supply chain management (SCM) data before I was hired. They would take our SCM data and manually enter it into their own SCM software. Through SCM integration vendor, ECNet, I successfully connected our i2 SCM software systems together via an intermediate hub, thus eliminating the need for the 6 data entry employees, resulting in $570,000 savings.
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PRIDE PRODUCTS ACHIEVEMENTS
Director of E-Commerce Sales
 Achieved $1,400,460 in sales in 2 years via B2B and B2C eCommerce websites.
- Conceived and spearheaded company's first foray into eCommerce by hiring a three-person web team to create two eCommerce-enabled websites: one for business-to-business customers and one for busineses-to-consumer customers. After four months of development, we launched the websites via separate marketing programs. Grew sales from $0 to over $450K in first year, $950K in second year, with a forecast of $1.5M for third year.
- 1998 sales: $450,090
- 1999 sales: $950,370
- 2000 sales: $1.5M (forecast - not included in above total sales generated)
Increased reseller base 35% and established the company’s end-user customer base of 12,000+ customers.
- Increased reseller base from 120 in January 1998 to 162 in December 1999.
- Launched B2C website in May 1998, and reached 12,000 end-customer mark by mid-December 1999.
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PRIDE PRODUCTS ACHIEVEMENTS
Director of Asia Pacific Sales
Increased sales $1,200,180 by establishing the company’s first Asia Pacific customer base.
- Identified new high-profit niche for Asia Pacific market, launched business and grew territory from $0 to $750K annually.
- 1995: $36,715
- 1996: $412,835
- 1997: $750,630
Pioneered Asia Pacific territory by building a team of 30 distributors and 25 sales reps.
- Team built in just over two years via tradeshow networking and distributor and sales rep list purchases. Territories covered include China, Hong Kong, Taiwan, South Korea, Malaysia, Singapore, Thailand and Australia.
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PRIDE PRODUCTS ACHIEVEMENTS
Regional Sales Manager
Increased sales $449,390 in San Diego, California territory.
- Turned around underperforming and neglected region by establishing a two-person sales team that enabled us to increase sales ten fold in three years.
- Increased customer base 850% from 4 to 38 stores.
- Grew territory from $20K to $200K annually.
- 1993: $95,160 in sales
- 1994: $145,730 in sales
- 1995: $208,500 in sales
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PRIDE PRODUCTS ACHIEVEMENTS
Sales Rep
Increased sales $109,552 in Los Angeles, California territory.
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Business Web Hosting I Commercial Real Estate Appraisers I Arizona Tax Liens
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