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Brendan C. Monahan |
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San Jose, CA |
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408-892-5222 |
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PROFESSIONAL
EXPERIENCE & ACHIEVEMENTS


Marketing Communications Manager, NXP (formerly Philips Semiconductors), San Jose, CA |
2003 - 2007 |
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Helped increase customer base over 400% and sales $960M over five years by developing and implementing marketing plans, product launch plans and business development initiatives for NXP’s WLAN, Bluetooth, WUSB, USB, 1394 and embedded connectivity. |
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Lead a four person marketing team that launched 57 new products that secured orders from Fortune 500 companies Sony Ericsson, Samsung, Nokia, Motorola, LG, Sharp, NEC, Toshiba, Sanyo, Cisco, HP and many more. |
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Manage all public relations, advertising, tradeshows, customer events and online marketing for Business Line Connectivity. |
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Captured #1 position in USB and #3 in Bluetooth by creating industry-first and best positioning, messaging and value propositions. |
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Achieved #1 ranking on Google, Yahoo and MSN within nine months via SEO and SEM. |
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2001 - Present |
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Identified, developed and marketed two untapped niche Internet businesses:
CommercialPropertyAppraisal.com and ArizonaTaxLiens.com. |
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Achieved #1 ranking on Google, Yahoo and MSN within six months via SEO and SEM. |
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Grew traffic to 10K visitors a month via affiliate programs, newsletters, public relations, strategic partnerships, co-marketing relationships, working with bloggers and posting to memediggers. |
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Director Corporate Communications, Systemonic, San Jose, CA |
2001 - 2002 |
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Helped capture 31% of a/b WLAN market, that enabled the start-up to be acquired by Philips for $35M, by creating and executing all marketing, branding, advertising, tradeshow, public relations, and product launch plans. |
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Increased product demand from 50K to 400K units purchased, that increased sales from $54K to $5.9M over eighteen months, by positioning Systemonic as the industry leader. |
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Managed a $1M marketing budget and outside creative agencies and public relations firms.
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Reduced costs by $8.82M by introducing efficiency-heightening software. |
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Achieved #1 ranking on Google, Yahoo and MSN within five months via SEO and SEM. |
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eBusiness Manager, Infineon (formerly Siemens Microelectronics), San Jose, CA |
2000 - 2001 |
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Helped generate sales of $350M in eighteen months by developing and implementing strategic marketing and eBusiness plans that secured business from Seagate & Western Digital for HDD controller semiconductors. |
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Managed three-person eBusiness team that saved Infineon over $33M and saved customers $570K by implementing efficiency-heightening software: SCM, CRM, online meetings, online storage, engineering portals and customer extranets. |
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Introduced engineering project portal that shaved three months off the development schedule that enabled the Network & Computer Storage Division to be first to market. |
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Achieved #1 ranking on Google, Yahoo and MSN within seven months via SEO and SEM. |
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1998 - 1999 |
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Achieved $1.4M in sales by creating import/export company’s first B2C and B2B eCommerce-enabled websites. |
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Grew sales from $0 to nearly $450K in the first year, $950K in the second year, with a forecast of $1.5M at the start of the third year. |
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Created worldwide online marketing and sales strategy that increased reseller base by 35% and established the company’s first end-user customer base of over 12,000 customers. |
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Used online marketing, advertising, direct mail and tradeshow marketing to drive traffic and convert visitors into web sales. |
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Held full P&L responsibility and managed a three-person team and budget of $200K. |
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1995 - 1997 |
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Increased sales $1.2M by establishing import/export company’s first Asia Pacific customers in China, Hong Kong, Taiwan, South Korea, Malaysia, Singapore, Thailand and Australia. |
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Identified new high-profit niche and directed the sales and marketing activities that grew the territory from $0 to $750K annually. |
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Pioneered Asia Pacific territory by building a team of 30 distributors and 25 sales reps. |
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Held full P&L responsibility for regional performance. |
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1993 - 1995 |
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Increased sales ten fold by designing and implementing sales, marketing and pricing plans to increase productivity, sales and profitability for import/export company. |
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Turned around underperforming region by hiring and managing a two-person sales team that grew the territory from $20K to $200K annually. |
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Held full P&L responsibility for regional performance. |
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1990 - 1992 |
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Increased sales over $100K by more than doubling regional customer base from 25 to 56 for import/export company. |
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Conceived a creative marketing strategy targeting an easily converted niche prospect group. |
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Exceeded all sales quotas set by management. |
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ADDITIONAL INFORMATION

| Computer Skills |
Microsoft office, ACT, HTML, PHP, MySQL, JavaScript, CSS, AJAX, Dreamweaver, Flash, Photoshop, Illustrator, etc. |
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| International Business |
Fluent in Mandarin Chinese (studied for seven years; lived in China and Taiwan for nearly two years). Multi-cultural business experience in 30 countries on five continents. Available for travel and relocation. |
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| Education |
eBusiness Management Certificate, UCSC Extensions, Silicon Valley, CA |
2003 |
eCommerce Management Class, UCLA Extensions, Los Angeles, CA |
1999 |
B.A. International Business, San Diego State University, San Diego, CA |
1999 |
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| Affiliation |
Active member of the Web Guild since 2000. |
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